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TikTok is introducing a new feature that permits them to lessen the volume of AI-made videos appearing in their timelines. This move comes as the company disclosed that it now features over 1 billion AI-generated clips.

Testing and Rollout

The new functionality is undergoing trials over the following weeks before a global release. This shift aligns with a rise in AI content, fueled by recent AI video creators.

AI Content on Other Platforms

Studies have shown that almost a tenth of the quickest rising content creators on another major platform primarily display AI-generated videos. A considerable share of this output is deemed low-quality AI content, a phrase for substandard, bulk-generated content that is often illogical or dreamlike.

“We know from our community that numerous viewers appreciate content made with AI tools, ranging from digital art to science explainers, and we want to provide users the ability to see more or less of that, based on their own likes,” commented a company executive.

Scale of AI Content

The service announced that there are presently over a billion videos on its network identified as made with AI. Overall, more than 100 mn videos are uploaded to the app each day, making AI content a limited portion of its complete catalog.

User Control Features

Viewers will be capable of decrease or raise the amount of AI-generated videos they view by using the “manage topic” feature in the application and choosing the AI content topic. Further subjects that currently be adjusted under the filter encompass current affairs, fashion, beauty, and movement.

AI Disclosure Rules

TikTok’s guidelines require users to tag lifelike artificially created content, and it prohibits malicious deepfakes of public figures or crisis events. Any authentic-looking AI video that is unmarked can be deleted under its community policies.

Furthermore, the service will henceforth apply an “AI-made” label to content created with its own AI tools, or flagged by an cross-platform project for recognizing content made by AI. This step is aimed to help prevent users from trying to bypass the labeling process.

AI Literacy Programs

The platform is also introducing a two million dollar educational fund for professionals and organizations to create educational content about responsible artificial intelligence. This program will benefit non-profit groups focused on educating programming and robotics.

Platform Protection

The video-sharing app has justified its moderation strategy, amid debate over proposals to lay off hundreds of safety staff in Britain. The company is planning to cut a significant number of roles in its trust and safety team in London, with labor groups and digital protection specialists raising concerns that people are being substituted by AI moderation.

A trust and safety lead stated that human moderation would still have a role, but automated tools can safeguard staff by filtering out the most harmful content before it has to be seen by staff. TikTok reported a significant reduction in disturbing and violent content handled by human moderators over the past year due to reliance on its AI tools.

We believe it is crucial to combine staff and AI to maintain a secure environment,” the official commented. “We’ll have humans as part of that process, but we also think it’s extremely critical to minimize viewing of unsafe media as rapidly, which is where a lot of the machine support is really helping us operate efficiently.”